Our values

For us, it’s more important than ever to live and breathe our values as we’re growing, ever-changing, and have some very ambitious goals. Our values reflect who we are as a company, and they are what connects us all on our growth journey – across teams, departments, offices, and countries.

We build our software platform based on our customers' need, and we fight for digital equality and inclusion for all. We strive to be first movers and thought leaders. We celebrate our successes together, and we treat employee well-being as a matter of the heart. And, if we're not entirely there yet, we will work as one dedicated team to realize our vision.

  • We are ambitious, driven by achievement, and strive to exceed expectations.
  • We are motivated by challenges and committed to succeed as a team.
  • We communicate expectations with a distinct vision and set clear goals that help move the business forward.
  • We are determined, accountable, and act with a sense of urgency.
  • We recognize and celebrate success of both the company and the individual.
  • We foster an environment of mutual respect and trust.
  • We support an open feedback culture to learn and grow from our mistakes.
  • We are self-driven, confident, and feel empowered to turn challenges into solutions.
  • We always strive to be the best we can be and inspire each other to develop and succeed both individually and as a team.
  • We demonstrate transparency and communicate what we do, how we do it, and why with integrity and accountability.
  • We are symbiotic with our customers. Their success is ours.
  • We are in constant dialogue with our customers. We listen to, learn from, and act on their feedback.
  • We operate consistently across the globe to deliver the same rich experiences to all our customers.
  • We bring in our individual perspectives, experiences, and professional knowledge to create value for customers and help move the business forward.
  • We thrive on change and seize opportunities to be industry pioneers.
  • We are curious to venture out into unknown territory and ready to take smart risks that help the business evolve.
  • We are proactive and continuously challenge the status quo to improve.
  • We are agile, open-minded, and constantly search for new ideas that move the business ahead.

Our mission

Siteimprove’s mission is to enable a digital reality without limitations. Our SaaS solution helps organizations achieve their digital potential by empowering teams with actionable insights to deliver a superior website experience and drive growth. Our mission permeates everything we do: It’s evident in the solutions we build, the support we offer, and the resources and education we provide.