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OUR CULTURE

What it means to be a Siteimprover

As Siteimprovers, we engage as a community. This is different than a family. The word "community" is used with purpose. A community requires everyone to participate and contribute.

Diverse group of people standing in a circle with hands joined in the center, symbolizing teamwork, unity, and inclusive culture.

Our culture

At Siteimprove, our culture is rooted in a simple belief: Technology, when guided by care and curiosity, can make the digital world work better for everyone. We build tools that help organizations create digital experiences that are accessible, high-performing, and easy to discover, by people and by AI. How we do that matters just as much as what we build.

Who We Are

Siteimprove is built by people who believe progress comes from combining data, creativity, and human insight. With more than 20 years of experience in digital accessibility and performance, we continue to evolve by pushing what’s possible across the full digital experience.

We call ourselves Siteimprovers because improvement is never finished. We’re curious by nature, collaborative by design, and driven by the belief that better is always possible.

We’re also proudly global. With teams across Europe, North America, and the Asia-Pacific region, we build for a global internet because we are a global team.

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Join our community

 If you're ready to be a part of something bigger — to lead, to innovate, and to contribute to a thriving digital future — we invite you to join us on this journey. Discover the paths you can take with us, and let’s chart new territories together.

Our Values

Our values show up in how we collaborate across teams, embrace change, and stay focused on meaningful outcomes. We work with intention, respect diverse perspectives, and continuously adapt as the digital world evolves.

These values guide how we think, how we work, and how we show up for customers and each other.

Build What’s Next

We bring a builder’s mindset to every challenge. We imagine, design, and deliver solutions that make the digital world more accessible, intelligent, and high-performing. Builders at Siteimprove embrace curiosity, experiment boldly, and take pride in creating things that didn’t exist before. We improve continuously because better is always possible and innovation is everyone’s job.

Be Customer Obsessed

We connect every action to customer outcomes. We listen deeply, understand their goals, and shape solutions that support their success. We partner across teams and with customers to remove friction, elevate quality, and create clarity. When customers grow and achieve meaningful outcomes, we take pride in succeeding together and in the impact we help them create.

Own the Outcome

We start with accountability. We take ownership of the decisions we make, the work we deliver, and the impact we create. We don’t wait for permission to solve problems or drive clarity. We follow through, break down silos, and hold ourselves to a standard that strengthens trust across teams and with customers.

Move with Agility

We act quickly when it unlocks progress, make decisions with clarity, and remove blockers for ourselves and others. We learn from outcomes, refine our work with care, and balance pace with quality. By moving with purpose, we deliver value earlier while maintaining the reliability our customers expect.

We Win Together

We work as one team to achieve more together. We collaborate across roles, regions, and disciplines to solve problems and deliver stronger outcomes. We communicate openly, share context early, and support one another through challenge and change. By working with trust and purpose, we move faster, build better solutions, and create greater impact.

Our Leadership Philosophy

At Siteimprove, leadership is more than a role; it's a privilege. We view our leaders as guides who help steer the company towards its goals, aligning with our strong cultural compass. Leading with humility and a focus on nurturing our team's growth and development is fundamental. In this way, every leader at Siteimprove plays a pivotal role in shaping the employee experience, so each member of our team feels central to our journey and our success.

This allows everyone to:

Grow
Grow

Personally, and professionally, capitalizing on all your talents and passions and holding yourself accountable to help our business grow.

Thrive
Thrive

Through moments that matter and collaborating within an engaging environment that’s built on autonomy, flexibility, and wellbeing, so you can live your best life.

Belong
Belong

By ensuring that all our people, places, and spaces are structured to allow you to do amazing things together, with weeks, months, and years full of moments that matter.

A man wearing a headset and glasses is focused while working on a computer, holding a pen, likely engaged in a virtual meeting or discussion.

We don’t just talk the talk

From the foundational Base Camp Certification to the advanced People Leader Masterclass Series facilitated by industry experts, we provide a structured path to leadership excellence. Engage in Situational Leadership training to adapt your style to team needs and participate actively in Engaging the People Leader Community sessions to stay updated and compliant. Our programs ensure that every leader at Siteimprove is equipped to inspire, guide, and grow with confidence.